The Marathon
At 25km, the plan ends and the person begins. Four runners, one question: what shows up when the race gets real?
Stories
Built for the Ones Who Earned the Stripes
In 2026, Black Sheep will supply the Australian Team for the UCI Granfondo World Championships. Built on our Pinnacle range, including the AeroWeave Jersey, Zer0 Bib and Brace, this is...
Before it mattered
Riding a bike should be a simple pleasure. The same roads, the same group. A reason to get out, explore, and chase friends. This season, we’ve gone back to our...
Crafting the Classics Palette
What does it mean to honour cycling’s brutal past while pushing it forward? Our Autumn/Spring ’26 [classics] collection begins with that question and answers it through colour shaped by grit,...
Still Finding New Roads: Peta Mullens
15-time national champion. World Championship competitor. Peta Mullens never chased one version of cycling. She chased new experiences. And she's still finding new roads.
Into the Oven: Australian Cycling Academy’s Summer of Cycling
Australian summer racing is never gentle. It’s hot, fast, chaotic, and unforgiving. Exactly what is needed for an elite U/19 cycling team.
Trackhouse After Hours: The Sausage
Our goal was simple. Create a place people could actually stay. Somewhere that didn’t shove a brand down your throat, or feel like an ego-trip. A base to start rides,...
Trackhouse After Hours: Week 1
Trackhouse officially opened its doors, and the first weekend set the pace. Riders rolled out together, stories were shared over coffee, and the space quickly became a place to land...
Creative Blog: Obscured Identity
Throughout Pinnacle Phase 1, we have deliberately obscured the branding. Logos are blended, broken apart, and absorbed into form rather than placed for recognition. By softening branding, we leave space...
Below the Bullshit
I’m pretty over the polished life and status updates that conveniently skip the ugly bits. You can usually smell the bullshit before you click. This year has felt demanding for...
Is 2026 the year our next star emerges?
Coming into 2026, the cycling talent in Australia is incredible. But this isn't a fluke. It certainly wasn't because a federation threw money at athletes. It's a result of the...
Are We Having the Right Conversation About Mental Health?
After nearly a decade of talking about mental health, I’ve started to wonder if we’re really making progress, or just shouting louder into the same void.