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STORiES

From behind-the-scenes stories and athlete insights, to seasonal look books and deep dives into design, this is where it all comes together.

Watch

Stories are in our blood but we love a film too.

Lookbooks

JUST ANOTHER WEEK

We spent the week with our local crew in Teneriffe, Brisbane doing what we love: logging miles, chasing progress, and enjoying every moment in between. Because in running, consistency isn’t routine. It’s everything.

IS THAT ALL YOU'VE GOT?

Why do you ride? For us, it’s the chase. It’s being stripped bare. Every climb, every sprint, every sweat-soaked trainer session asks the same question, is that all you got?

STATE OF MIND

State of mind. Sometimes, it’s either fucked or just okay. And yet, we rarely talk about it, with “fucked” feeling like it's the only way to describe it.

STATIC DRIFT X FUTURE PROJECT

A story of young elite athletes on the brink of making it, or breaking it. They aren’t looking for shortcuts. They show up, day after day, ready to take the opportunity when it comes.

The Liminal: Between Two Worlds

When we launched the 2025 Summer/Winter 360 Collection, we set out to capture how our garments transcend geography and climate. But what about the world that lives in between? Enter Seoul.

360 Autumn/Spring – Superbloom

The Superbloom 360 Autumn/ Spring Collection brings a floral twist to our core capsule at Black Sheep. Garments designed to be ridden all day, everyday.

Future Project

The Future Project is all about the purest for, of cycling: The Juniors who will one day become the next superstars

LIMITED Never Mind

A collaboration between Black Sheep and visual artist Jerry-Lee Bosmans dedicated to raising awareness about mental health.

Introducing

FIELD NOTES

Field Notes are our way of pulling back the curtain. They’re written by the designers and athletes who build and break every Black Sheep product. Real testing. Real data. Real stories from the road, trainer, or lab, all to show the work behind the gear you wear every day.

Field Notes: AeroWeave Jersey

Field Notes: AeroWeave Jersey

Rather than refining around the edges, we went back to first principles: fabric behaviour, airflow, and how a jersey actually interacts with the rider at speed. What emerged is a purpose-built...

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Field Notes: Glide Bib

Field Notes: Glide Bib

The defining feature of the Glide Bib is our Floating Chamois Technology. Traditional bibs secure the chamois around the entire perimeter. Using Elastic Interface foundations, the chamois is anchored at the...

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Why we started Field Notes

Why we started Field Notes

Field Notes are our way of pulling back the curtain. They’re written by the designers and athletes who build and break every Black Sheep product. Real testing. Real data. Real...

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RED BULL RACE THE SUN

Surfers Paradise to Tenterfield.
345kms in 24 hours.

Latest Stories

Creative Blog: Obscured Identity

Creative Blog: Obscured Identity

Throughout Pinnacle Phase 1, we have deliberately obscured the branding. Logos are blended, broken apart, and absorbed into form rather than placed for recognition.  By softening branding, we leave space...

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Below the Bullshit

Below the Bullshit

I’m pretty over the polished life and status updates that conveniently skip the ugly bits. You can usually smell the bullshit before you click. This year has felt demanding for...

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