01 / TELL THE STORIES
Original films, interviews, journals and the WMN Podcast make women’s experiences in sport more visible.
DO GOOD / INITIATIVE 02
WMN
INITIATIVE
WMN exists to make women in sport more visible, better supported and better funded.
WHY WMN EXISTS
YOU CAN'T BE WHAT
YOU CAN'T SEE.
Visibility changes what feels possible. Support changes who gets to stay in the sport. Funding changes what can be built next.
WMN works across all three—through original stories, product and athlete support, and funding directed to organisations creating lasting change.
HOW WMN WORKS
INCREASE VISIBILITY, SUPPORT, AND FUNDING.
EXPLORE WMN STORIES
02 / BACK THE ATHLETES
Black Sheep provides product and athlete support to the ARA–Skip Capital Women’s Team.
03 / FUND THE FUTURE
A share of Do Good funding supports Women Sport Australia and its work in women’s sport.
CURRENT SERIES / WOMEN WHO MOVE US
WHO MOVED
YOU?
Five women reflect on the people, moments and communities that shaped how they move through sport.
PRODUCT AND ATHLETE SUPPORT
BACKING WOMEN
ON THE START LINE.
Black Sheep supports the ARA–Skip Capital Women’s Team on and off the bike through the 2026 season.
Black Sheep supplies race and training apparel across the domestic and European calendar, supports rider storytelling and helps equip the team for higher-level competition.
RACE KIT / TRAINING KIT / RIDER STORYTELLING / 2026 SEASON
DO GOOD / INITIATIVE 02
1% OF EVERY SALE
FUNDS DO GOOD.
CURRENT PARTNER
WOMEN SPORT AUSTRALIA
Women Sport Australia works to advance opportunity and visibility for women and girls in sport. Do Good funding supports its broader work; program-level outcomes will only be attributed when confirmed.
THE STORIES MOVING WMN FORWARD.
Conversations, race culture and the women building a more visible future for sport.
VIEW ALL WMN STORIES ↗
CONVERSATIONS BY WOMEN, FOR WOMEN.
Athletes, founders and women changing how sport is experienced and understood.
EXPLORE THE SERIES
FOLLOW THE RACING. BUILD YOUR TEAM.
A different way into women’s cycling—through riders, results and the season as it unfolds.
PLAY THE LEAGUE
YOUR PURCHASE BACKS THE WORK
PRODUCT BUILT FOR WOMEN.
SUPPORT BUILT AROUND IT.
The WMN Collection connects product to the work without suggesting that product alone is the initiative. One percent of every sale funds Do Good.
CONTINUE THROUGH DO GOOD