THE WOMEN WHO MOVE US
Stories of women changing the pace, culture and visibility of sport, on the bike and beyond.
READ THE STORY
MAKING A DIFFERENCE
DO GOOD.
Do Good is how Black Sheep puts purpose into practice. One percent of every sale funds work across mind health, women in sport and pathways for young cyclists.
DO GOOD / THREE INITIATIVES
1% OF EVERY SALE
FUNDS DO GOOD.
CURRENT FUNDING PARTNERS
MOVEMBER
WOMEN SPORT AUSTRALIA
AUSTRALIAN CYCLING ACADEMY
DO GOOD / INITIATIVE 01
AWARENESS OPENED THE DOOR. PRACTICE COMES NEXT.
Practical tools, honest stories and funded support that help people move from awareness into everyday mind health practice.
MENTAL HEALTH SUPPORT / FUNDS MOVEMBER
DO GOOD / INITIATIVE 02
MORE VISIBLE. BETTER SUPPORTED.
BETTER FUNDED.
WMN advances women in sport through content that enhances visibility, product and athlete support that helps performance, and funding that strengthens the wider pathway.
WOMEN’S SPORT DEVELOPMENT / FUNDS WOMEN SPORT AUSTRALIA
DO GOOD / INITIATIVE 03
BACKING THE NEXT GENERATION.
The Future Project supports U19 cyclists at the point where talent needs a pathway, helping the next generation access development, racing and a stronger route forward.
U19 CYCLING DEVELOPMENT / FUNDS THE AUSTRALIAN CYCLING ACADEMY
WHAT DO GOOD LOOKS LIKE NOW.
Featured work rotates across the initiatives, giving the page movement, proof and a reason to return.
VIEW ALL DO GOOD STORIES ↗
THE NEXT GENERATION IS ALREADY MOVING.
Meet Neve Parslow, Chloe Bowen and Megan Moore, three routes through the same development pathway.
READ THE PROFILES
TRANSPARENCY
HOW DO GOOD WORKS.
01 / Black Sheep commits 1% of every sale.
02 / Do Good directs that support through three initiatives.
03 / Each initiative works with a specific charity partner.
04 / Progress is reported with a clear period and real outcomes.
WHERE DOES THE MONEY GO? / HOW IS THE 1% CALCULATED? / WHEN IS IMPACT REPORTED?
VIEW THE H1 2026 REPORTA SPECIAL ASK
BUY BLACK SHEEP. FUND DO GOOD.
Every purchase contributes to the 1% commitment. Shop the product you came for; Do Good travels with it.